Press Releases: The tried and tested technique
A press release has a specific purpose – to disseminate a formal communication from the company. You maybe want lots of clipings, you maybe just want something on the public record. It is critical to us and to our clients that any statement that we distribute has the desired effect. Press releases are a key tool in disseminating the message that your company wants to send to your target market. Striking the right tone, and hitting the right spot, is vital.
Sentient takes pride in getting press releases right:
- High quality content: Good press release writing is crucial. The team at Sentient believes strongly in perfectionism and attention to detail. As a result, the work we produce is always of exceptional quality and succinct information is always well received. The rewards for this are enjoyed by our clients in the information and high technology industries.
- The correct timing of our press releases: It is important to take into account a number of things when choosing the best time to disseminate information. Sentient understands the importance of this, and provides guidance and advice in this area.
- Accurate, objective information: As consumers and journalists have an inherent distrust for many brands and companies, it is necessary for your press release to strike a certain note to ensure that it is taken seriously by your target audience. This is achieved with a carefully measured tone that makes your Press Release sound less like a thinly disguised advertisement, and more like useful, valuable information that still conveys your message effectively.
Press Release Writing: Make Them Stick
With Sentient Communications in charge of your press releases, we do our best to maximise your immediate coverage in the conventional media that counts, and also ensure that your story becomes part of your online discourse by intelligently releasing it on the Internet. This pays long-term dividends in your search engine optimisation (SEO) activities, as information-rich, relevant content will naturally be positioned well when indexed.
Contact us to find out more about press releases and how they can benefit your business.
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Sentient Press Release Campaign Services
Sentient specialises in putting together and distributing effective and relevant press releases, both online and offline, to a host of pre-determined media producers. Striking the perfect balance between professionalism and accessibility, clarity and humour, Sentient’s press release campaigns are crafted to generate the maximum coverage for your news and your brand, using SEO key words as necessary.
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