Press Events: A Huge Undertaking

Organising a press event, whatever its form, is a lengthy process that requires a great deal of planning, organisation and resources. It also takes experience to ensure that it is a success. With so many factors to consider, it is often not only easier, but also hugely more effective to get the professionals involved. Sentient Communications has a long history of media event planning and developing event press releases with supporting collateral and photography. As Public Relations specialists, we know exactly what it takes to make your event worth everyone’s time and effort.

Media Event Planning and Event Press Releases: Run Your Press Event Smoothly and Efficiently

Sentient Communications can assist in any type of press event and will help to ensure that:


  • You have a venue that caters to your specific requirements.
  • The event runs smoothly.
  • Your target audience is present.
  • Your statements to the press are accurate and professional.
  • The event press information is distributed to the correct people in the best format.
  • Your press event conveys the intended message.

Sentient Communications has a lot of experience running media events. We know when to run one, but more importantly, we know when not to run one. Make sure your press events work for you. Contact us for more information about our media event planning.

Sentient Press Events

Press events are usually aimed at specifically targeted members of the press, to whom you want to disseminate information in an interactive forum. Sentient runs a variety of press event, some more formal and some less so. Each of these has a slightly different purpose. Press events form part of a media outreach strategy and the type of press event that you choose to hold is dependent on the type of story that you want to communicate, as well as the resources, both human and financial, that you have available.

Common types of press events include press conferences (usually reserved for high profile announcements), limited press briefings, informal press lunches, on-site visits at selected media’s offices, usually with a carefully-tailored event press release and supporting collateral, including high quality images, backgrounders, biographies and more.

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