Sentient Communications

Digital PR

Sentient Digital provides clients with consultancy on how to use new technologies such as the Web, social media networks, mobile phones and messaging platforms to bring their brands to new audiences, and start conversations with customers. We run campaigns using any useful new technology, from Facebook and Friendfeed to Twitter and Afrigator, helping businesses understand and use the new world of “2.0″.

We have a powerful differentiator in the online communications space: our strong heritage in written communications and our no-nonsense business-led strategies. Our campaigns are always built around the brand, but designed within the context of a deep understanding of our client’s industries.

For us, the online technology we use is a means to an end, never a distraction or an end in itself. Sentient’s strengths play well in the online space, where a maturing online marketing industry is realising that quality content – and not techie tricks or gaming the search engines – delivers meaningful results.

Sentient can help you:

• Identify and analyse opportunities and present you with recommendations.
• Manage the online opportunity to ensure a maximum return.
• Provide online PR consultancy on ways to expand the reach of your brand – through social media sites, forums, blogs, news sites and more.
• Work with online media to leverage placement opportunities, and negotiate terms to ensure you get the most exposure for your investment.
• Provide consultancy to help you devise effective long-term policies to guide your staff as they learn to engage online.
• Provide training to allow your key managers to create online identities that strengthen your brand and act as channels to customers and prospects.

Interested in taking your brand online and ensuring it’s a positive experience for everyone? Contact the team today.