F5 is a US-based global leader in application delivery networks, providing high-end systems to large companies running distributed data centres. F5′s technology improves datacentre scalability, allows more real-time cloud-based services and dramatically improves system utilisation.

As an intensely technical and complex system developer, Sentient’s role is to secure coverage in relevant technology media, as well as to drive educational activities to increase understanding in the market of F5′s technology, and the environment that is making application delivery so much harder – and so much more neccessary. Sentient also assists in local marketing communications work as most of the F5 marketing team responsibel for this market sits in the UK and US.